You only get one shot at launching a new product. Seizing market share and holding onto it is faster, easier and much more effective using NoInk’s LaunchBooster application. The instant your company launches a new product, your reps are ready to deliver the perfect sales pitch.

With LaunchBooster, your reps have the perfect product pitch in the palm of their hand, and they become a partner in helping you maintain your brand. Many reps feel uncomfortable with new product launches and might wait for major medical society meetings before introducing new products to surgeons. LaunchBooster organizes the presentation and assists reps in selling outside their comfort zone by providing them with access to new product information while they are in the field. This includes surgical technique videos, clinical studies, surgeon references, product animations, pricing, competitive information, reimbursement schedules and FDA guidelines. This means surgeons receive the latest information as soon as it is available, and your reps are seen as a valuable and credible resource.

Benefits to the Sales Rep:

Improve product knowledge

• Gives reps the tools to sell outside their comfort zone
• Access the newest product information
• Provide surgeons with timely new product information using a high-impact, handheld interface
• Instantly forward new product materials to surgeons using their preferred channel of communication (i.e. e-mail, fax or mail)
• Launch directly into a new pitch with surgical animations or key opinion leader videos
• Provide consistent, accurate and current new product messaging

Engage surgeons and build immediate product buy-in

• Reduces repetition by automatically remembering which marketing materials were presented to specific surgeons during past sales calls
• Easily respond to frequently asked questions about new products
• Deliver high-impact marketing materials through an engaging handheld interface
• Compare and contrast competitive product information that meets legal and regulatory guidelines

Speed time to market

• Maintain consistency in new product messaging
• Deliver new product information faster and more accurately to field reps
• Continuously update your sales team with FAQs, competitive information and pricing through a simple Web-based interface

Increase visibility into field sales activity

• View detailed reports on all aspects of field sales activities at the national, regional or rep level
• Analyze reports for marketing material usage patterns (frequency and delivery mode)
• Measure the field’s selling activities and quickly respond to sales activity shortfalls
• Make adjustments to future product launches based on utilization results and surgeon responses